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We are a fee-only, independent wealth management firm serving accomplished business owners across the country.
Our main office is located in the idyllic town of Bend, Oregon.

For frequently asked questions about the firm and the type of clients we best serve, visit our FAQ page.

We Prioritize

Your interests


We want what’s best for you. Period. 

As fee-only fiduciaries, we put your interests first. No sales, no commissions – just sound, research-based financial advice. 

We Enjoy Being

your partner

We want our relationship to be collaborative and enjoyable.

Finances don't need to be boring or stuffy. We enjoy getting to know our clients on a personal level.  

We Care About

your future

This is about more than your money. 

Our planning process is as much about your life --your hopes and dreams-- as it is about the resources you use to get there. 

our approach

The long-term game is won with small daily victories. Are you tracking your cash flow personally and in your practice? What is your current net worth? Do you have a debt reduction plan in place? Is your total debt a reasonable percentage of your assets? It can get overwhelming fast, but that's why we're here.

Low-cost and long-term investing backed by extensive research. We don't try to time the market or pick the next hot stock; rather, we believe in maintaining broad diversification across all markets using reputable, low-cost fund companies such as Dimensional Fund Advisors (DFA).

We work alongside the other professionals in your life to make sure we're all on the same page. Do you have the appropriate levels of withholding and estimated tax? Do you have the right insurance --at a reasonable cost-- in case of a catastrophe? Do your account beneficiaries and estate documents match your current wishes? Let's double-check.

Education expenses are more costly and complex than ever. Do you know how much you should be (and can safely afford to) save each month? Are you getting all of the educational tax breaks you deserve? If covering the cost of a loved one's education is important to you, we're in your corner and ready to help. 

Practice because you want to, not because you need to. That's what financial independence is all about. What is your financial independence number? How confident are you that you won't run out of money in retirement? With the help of our powerful software, we'll run detailed projections that can give you peace of mind.

Support the people and organizations you love. Are there special people or causes you'd like to support financially? From charitable gifting during your lifetime to leaving an inheritance to the ones you care about most, we enjoy helping our clients find personalized ways to pay it forward. 

meet the TEAm

Jeff Griswold Photo
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Jeff Griswold

Principal & Lead Wealth Advisor


Principal & Lead Wealth Advisor

(888) 516-3748

Jeff is Merit Wealth's lead on all strategic matters — crafting the firm’s vision, establishing its exceptional standards, and managing key relationships. Previous to forming Merit Wealth Management in 2008, Jeff was a partner at an investment firm in Salem, Oregon and a financial advisor in Southern California. Since beginning his career in the financial services community as a stock broker (what he now jokingly refers to as the "dark-side"), he has taken ownership of every aspect of the model financial planning practice, from the operational details to the most strategic concepts. After working for large brokerage firms for several years Jeff began his most profound period of accomplishments as a fee-only Registered Investment Advisor firm representative.

Jeff grew up in Southern California. He attended Walla Walla University and the University of Redlands where he graduated with a bachelor's of science degree in Business & Management. Jeff also holds professional designations or has held (before giving them up to go fee-only) various securities licenses including the Series 7, 63 & 66. 

Jeff is an active member of several professional and not-for-profit organizations and currently serves as a member of the board of directors and treasurer for Seven Peaks School in Bend.  

For over ten years Jeff has been a regular speaker for various business, medical and dental group events. His mission with Merit Wealth Management has been to build a firm that becomes a renowned destination of ideas, insights, and intelligence that enables business owners, doctors, and their families to make better decisions about their future. Jeff enjoys spending time with his wife and two children as well as spending time outdoors near his home in Bend, OR.

"I believe that our purpose as an organization is improving the individual and collective lives of every client, family and organization that we serve. Our fundamental premise is that we believe in the value of comprehensive professional wealth management. We see this value every day at work with our clients. Our purpose is to help clients determine what is important to them and bring congruity between their actions and their values. Our aspiration is to build a committed relationship with our clients and sustain this relationship over their lifetime."

Jeff Griswold

Steve Goalen, CFP® Photo Steve Goalen, CFP® Hover Photo
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Steve Goalen, CFP®

Wealth Advisor



(888) 516-3748

Steve is a Wealth Advisor at Merit Wealth Management, assisting clients with their investment and financial planning needs. He joins the team with 13 years of industry experience. Steve's passion in financial planning is helping clients save for, and enjoy, the things that are most meaningful to them. He enjoys the nuances of investing and making sense of the chaos of capital markets.

Steve grew up in Bountiful, Utah, a suburb of Salt Lake City. He attended the University of Utah where he graduated with a Bachelor of Science in Finance. He is a CERTIFIED FINANCIAL PLANNER™ and has taught courses in personal finance at the university level as well as in the community.  

Outside of work, Steve can be found spending time with his wife Aly and their three kids Ben, Miriam and McKay exploring the outdoors of Bend or finding a new restaurant to enjoy.

Grant Mosher, CFP® Photo Grant Mosher, CFP® Hover Photo
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Grant Mosher, CFP®

Director of Operations & Wealth Advisor


Director of Operations &

(888) 516-3748

Grant supports the Merit team in the development and delivery of our clients' financial plans. Prior to joining Merit Wealth Management in 2018, Grant spent time as a support advisor for two fee-only firms in his home state of Ohio. 

He graduated Magna Cum Laude from The Ohio State University's Fisher College of Business in 2013, where he earned their Pace Setter award for the top 1% of student leaders. He then went on to earn his CERTIFIED FINANCIAL PLANNER™ designation in 2016.

Outside of the office, Grant enjoys being active (and preferably outdoors) with friends and family.

Tamara Crawford, CPA Photo
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Tamara Crawford, CPA




(888) 516-3748

Tamara acts as controller for Merit Wealth. She’s held various roles in the finance industry, bringing much experience to the team.

Tamara grew up in Eastern Oregon and moved to Bend in 1990 when her family relocated. She studied at the University of Oregon and Oregon Institute of Technology where she received her Accounting degree, and has been a CPA since 1999.

In her spare time, you can find Tamara and her husband Scott enjoying all the great things Bend has to offer.